Now that the holiday season’s twinkling lights are in the rearview mirror, the winter blues are starting to creep in. People are inclined towards things that will uplift their spirits, make a positive impact, and provide some enjoyable activities. This is precisely why the latter part of winter presents an excellent opportunity for hosting peer-to-peer fundraising campaigns!
Through your organisation’s peer-to-peer fundraising efforts, you’ll attract new donors and supporters and raise awareness for your charity through social media. Meanwhile, by contributing to their community’s well-being, participants and supporters will experience that much-needed mid-winter serotonin boost.
Below, we’ve compiled eight creative winter peer-to-peer fundraising campaign ideas to (hopefully) spark your imagination.
What is Peer-to-Peer Fundraising?
While “walk for a cure” events are a classic example, peer-to-peer fundraising can be adapted for various causes and campaigns. For an in-depth guide, check out our article, “Peer-To-Peer Fundraising: Everything You Need To Know.”
7 Creative Winter Peer-to-Peer Fundraising Ideas
Dumpling or Dim Sum Eating Challenge.
Leap Year Challenge.
Rom-Com Movie Challenge.
February and March are made for getting cozy on the couch. Encourage supporters to solicit pledges for each hour of a romantic movie (or show—we’re looking at you, Bridgerton) they watch during February and/or March.
Get Out There and Warm Up Challenge.
Indoor 5K Challenge.
Not everyone enjoys snowy landscapes. Organise an indoor 5K challenge where participants collect pledges for every mile or step they complete at the shopping centre or fitness centre. It’s a fantastic way to keep the winter blues away while supporting your non-profit’s worthy cause.