Peer-to-Peer Fundraising: Key Strategies and Ideas

May 2, 2024

Peer-to-peer fundraising continues to be a vital strategy for non-profits looking to expand their network and increase donations.

Below, we’ll explore why peer-to-peer (p2p) is so effective, how to use it, and provide campaign ideas to inspire your efforts. So, put on your fundraising cap and get ready for a peer-to-peer primer!

Why Add Peer-to-Peer to Your Fundraising Strategy?

Peer-to-peer fundraising harnesses the power of individual networks to expand your reach and multiply your fundraising efforts. Here’s why it’s a game-changer for nonprofit organisations:

  1. Engages Younger Donors: Peer-to-peer is perfect for connecting with Gen Z and Millennials who thrive in digital environments and value personal engagement.
  2. Amplifies Donation Impact: The typical amount raised through peer-to-peer events is significantly higher than traditional fundraisers. By engaging your supporters to fundraise on your behalf, you turn each of them into a powerful advocate for your cause.
  3. Expands Your Donor Base: Each participant in a peer-to-peer campaign serves as a bridge to their network, drawing in new potential donors.
  4. Builds Community: Peer-to-peer fundraising goes beyond just receiving donations; it involves creating a community around your cause. This fosters a sense of belonging and commitment among participants, leading to continuous engagement.
  5. Customises Donor Experience: It allows donors another way to engage and enables them to choose how to support your cause.

What Is Peer-to-Peer Fundraising and What Sets It Apart?

It’s a fundraising technique that leverages the influence of personal advocacy and social proof. Peer-to-peer involves sharing fundraising pages among personal networks to increase exposure and attract more donors and supporters to a cause. This method is highly effective in today’s world, where community and a personal connection are crucial to successful fundraising.

How to Create a Peer-to-Peer Fundraising Campaign

Setting up a successful peer-to-peer fundraising campaign involves the following steps:

  • Choose a Peer-to-Peer Fundraising Platform: Select a non-profit fundraising platform that simplifies campaign management and enhances user experiences.
  • Empower Your Supporters: Equip them with the necessary tools for success, such as personalised fundraising tips and social media kits.
  • Track and Celebrate Progress: Use real-time tracking tools like leaderboards and fundraising thermometers to motivate participants and celebrate milestones.
The below peer-to-peer fundraising how-to video will:
  • Provide an overview of how to build your own peer-to-peer campaign
  • Show how using team fundraising boosts donations and engagement
  • Demonstrate built-in gamification and sharing tools

Peer-to-peer fundraising ideas

Any kind of “a-thon,” from running to biking to reading, is a fit.

But you can also get creative! The beauty of peer-to-peer campaigns is that people don’t have to participate in-person. Plus, they can be added to any fundraising event.

For example:

Number 1

Virtual Move for a Cause Challenges

  • Sign Up and Set Goals: Participants create a personal fundraising page, set a physical activity goal (like running 100 miles in a month), and pledge to raise a certain amount of money based on their activity.
  • Tracking and Sharing: Encourage everyone to use fitness tracking apps to log their progress and share on social media, linking to their fundraising pages.
  • Celebration and Rewards: Host a virtual celebration event at the end of the challenge to congratulate participants, showcase achievements, and announce top fundraisers.

Tips for Success:

  • Motivational Boosters: Regular motivational emails or social media posts can keep participants engaged and encouraged to meet their goals.
  • Community Interaction: Create a community group or forum where participants can share tips, celebrate milestones, and offer support to each other.
  • Visibility and Impact: Share stories of how the funds raised are making a difference, enhancing participants’ commitment to the cause and encouraging further donations.
Number 2

Social Media Driven Campaigns

Consider launching a “#ChallengeForACause” campaign to involve your community in your non-profit’s cause.

You can design daily or weekly challenges that align with your organisation’s mission. For example, if you are an environmental non-profit, you can create challenges related to eco-friendliness. Similarly, you can design fitness-related challenges if your non-profit focuses on health. This campaign can run for a specific duration, encouraging participants to actively engage with your cause.


  • Participant Setup: People sign up and create a personal fundraising page dedicated to their participation. Then, they set a goal for how much they want to raise throughout the campaign.
  • Daily/Weekly Challenges: Release a new challenge each day or week that participants must complete. This could be something like “Plant a Tree,” “Go Plastic-Free for a Day,” or “Run 5 Kilometres.”
  • Engagement and Updates: Participants document their challenge activities through photos and videos posted on their social media platforms using a campaign-specific hashtag. Encourage them to tag your organisation and use their personal fundraising page link in each post to inspire donations.
  • Interactive Elements: Include interactive online elements such as live streams of challenge events, virtual meetups for participants, or Q&A sessions with experts relevant to the challenge topics.
  • Rewards for Milestones: Offer shoutouts or tangible rewards for reaching fundraising milestones or completing particularly difficult challenges.

Tips for Success:

  • Strong Start: Start your campaign with a live online event to generate interest, explain the rules, and provide a demonstration of effective fundraising.
  • Regular Motivation: Keep everyone motivated by regularly highlighting top fundraisers, showcasing impactful donations, and sharing the overall progress towards the campaign goal.
  • Community Building: Foster a sense of community by encouraging participants to engage with each other’s content and support each other’s fundraising efforts.
  • Utilise Influencers: Expand your campaign’s reach and impact by partnering with social media influencers who can inspire their followers to join in the challenges.
  • Post-Campaign Follow-Up: Thank participants and donors with personalised messages, share the total impact of the campaign, and invite feedback to improve future initiatives.
Number 3

Interactive Craft Workshops

Encourage participants to take an enriching class they’ve always wanted to take, such as pottery or knitting. Your participants can engage their personal networks to sponsor their participation.


  • Registration and Fundraising: Participants can ask their friends, family, and colleagues to sponsor their workshop participation through pledges. As an added incentive, participants could offer a crafted piece to their top donor as a gift or hold a mini-auction of their completed works to raise additional funds.
  • Engagement During the Workshop: Ask participants to share live updates and photos of their progress on social media. This not only shows the skills they are acquiring but also keeps their network engaged and informed about the cause they are supporting.

Tips for Success:

  • Social Media Integration: Encourage participants to use their social media platforms for live updates during the workshop. Provide them with suggested captions, hashtags, and ideas for engaging posts.
  • Interactive Elements: Include interactive elements such as live Q&A sessions with the instructor, polls on what colours or designs to choose, or even virtual tours of the pottery studio for online viewers.
  • Rewards: Recognise participants’ efforts and achievements with special mentions on social media, and perhaps a small gift such as a gift certificate to keep them inspired.

Inspire supporters and develop new donors with peer-to-peer fundraising! It’s a low-investment, high-ROI way to freshen up existing fundraisers, introduce new options to your donor base, and reach (or exceed) fundraising goals.

Ready to launch a peer-to-peer fundraiser? Eventgroove’s fundraising platform enables peer-to-peer on any type of fundraiser you can imagine! We offer everything you need, from walk-a-thon fundraising event types and individual fundraising pages to effortless online printing services. Whether you’re hosting a charity run, social media challenge, or read-a-thon, our fundraising platform makes it easy!

Want to see Eventgroove in action?

We’d love to show you! Schedule a one-on-one demo with our expert sales team.

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