Most of the thousands of raffles conducted using the Eventgroove fundraising platform are hybrid—that is, a mash up of an online raffle and in-person raffle!
So, if you’re looking to boost your fundraiser’s reach, consider running a virtual raffle alongside your traditional raffle. By combining the two formats, you can engage both online and in-person audiences while raising more money for your great cause.
Below, we’ll detail how to combine an online raffle with an in-person raffle, pass on tips for hybrid raffle success from our customers, and share examples of actual hybrid raffles run by nonprofit organizations.
Why should you merge an online raffle and traditional raffle?
By conducting raffle ticket sales in person and online, more people will be made aware of your charity event. Supporters can share your raffle website within their social networks, thus enabling people far and wide to participate. As a result, you’ll sell more raffle tickets, increase awareness for your cause, and reach fundraising goals.
How to run an online raffle and IRL raffle together
Once you’ve selected your raffle platform, follow the steps below. Please keep in mind that they’ve been written as though you were using the Eventgroove platform (since that’s the one we know!). However, the action items are all necessary to selling digital tickets and paper tickets simultaneously for your raffle fundraiser.
1. Set up your raffle website.
2. Set the ticket numbers for each ticket type in your dashboard.
3. Start marketing your fundraising raffle.
One super effective way to boost in-person paper ticket sales is to use posters, lawn signs, and postcards printed with QR codes. The QR codes then direct people to your online raffle website. One of our customers had great success with this strategy — you can read all about it in our case study!
4. Begin selling raffle tickets.
- Virtual raffle ticket purchases are tracked and entered automatically in the Eventgroove system. All you need to do is spread the word.
- Enter physical raffle ticket purchases into the CSV template accessible from the “Enter Physical Entries” section within your Dashboard. When you close your raffle ticket sales period, upload the CSV file. That way, the money raised can be tallied and entered into the prize drawing.
5. Run your drawing.
Run a Successful Hybrid Raffle Event with These Tips from Nonprofits
Sell virtual raffle tickets in person!
On entering physical ticket sales.
Raffling multiple prizes?
Pro tip #2: When you’ve got tons of raffle items (such as our church customer who held a virtual basket raffle with over 300 raffle prizes!), the system can take a little longer to draw winners for each item. So, if winners expect to pick up their prizes at the end of your fundraising event, make sure to start that process with a 15-30 minute time cushion.
Want to change the closing date of your hybrid raffle?
Examples of Real Nonprofits Combining Virtual and Traditional Raffles
If you run into that problem, consider a charity sweepstakes! Our article, Charity Sweepstakes or Raffles—Which is the Better Nonprofit Fundraiser? explains the differences between the two. For help determining the right raffle ticket price, check out our raffle ticket price calculator. Finally, for more information about raffles, check out our e-book, Raffle for Success.