What Is a Craft Fair Fundraiser?
This creative fundraising idea reinvents a classic food or bake sale fundraiser. However, instead of selling biscuits and traybakes to your existing supporters, you’re widening your reach to include all the foot traffic drawn by the unique crafts, food, and gifts available to shoppers. You can team up with an existing artisan market (they’re sometimes regularly held at breweries and parks), or you can organise your own by sourcing stallholders in your community. Either way, it’s a good idea to add an online fundraising element to extend your reach and ensure all your supporters who are unable to attend can participate.
Why Makers Markets are a Fundraising Match
Community Connection
How You Raise Funds Through a Maker's Market
A market fundraiser can help you reach your financial goals in several ways:
- Stall fees: Charge makers a modest stall fee (typically £40–£120) to generate up-front income.
- Sales percentage: You could ask stallholders to donate 10–20% of their sales. This could be for the entire market, or for specific time-blocks.
- Custom merchandise: Stock your stall with branded clothing or helpful items like market totes and sun hats, the proceeds from which go straight to your cause.
- Online shopping: Add a sales page featuring donated wares from participating stallholders. These could be exclusive items that can’t be found at the in-person event (say a mug in a special colour), or just a seller’s most popular item.
Plan a Hybrid Artisan Market
Stallholders sell their own products, manage stock, and handle transactions. To support your cause, they might:
- Pay a flat stall fee
- Donate a portion of their sales (often 10–20%)
- Contribute an item to a raffle or giveaway
Online Sales: Donated or Consigned Items for Fundraising
QR Code Integration
Cards at Vendor Booths
Print custom postcards featuring QR codes linking to your donation page, a short impact video, or your email mailing list form. Add a brief line such as “Your support makes events like this possible” or “See how your purchase makes a difference.”
Posters or Vinyl Banners
Position vinyl banners or large posters at entrances and gathering areas that promote your organisation’s mission. QR codes on these can lead to a branded fundraising page or a thank-you message from your team. Keep the tone warm and welcoming, not overly promotional.
Don’t Forget Your Organisation’s Booth
As you put everything together, be sure to reserve a high-footfall spot for your charity’s stall or table. Make your setup as consistent with your branding as possible to boost recognition, using reusable elements like a custom gazebo, tablecloth, or even feather flags.
Use the space to collect donations, hand out brochures, sign up volunteers, or sell branded items. A friendly face and clear signage with a QR code linking to your donation page can go a long way in building community support.
Bringing It All Together
A hybrid artisan market can be a powerful and memorable fundraising event, but it’s important to plan with care. Start small, communicate clearly with your stallholders, and choose a sales model that suits your charity’s capacity. With the right mix of organisation and creativity, your event can celebrate local talent, bring your community together, and raise meaningful funds for your mission—both online and in person.
The Eventgroove fundraising platform helps you launch and manage a wide range of campaigns—from sales fundraisers to donation pages and peer-to-peer events—with built-in marketing tools to help you reach more supporters. Plus, our integrated printing services make it simple to order large posters, along with branded postcards, invitations, and more.
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