Record Label Promotes Local Musicians
Gnarly Records has helped keep Norwich rocking all summer long with its Battle of the Bands competition at B2 Venue. The concert series began 15th June and ends 17th August; the shows have whittled the competitors down from over a dozen bands at the start to three groups in the final.
Gnarly launched early this year, and signed their first band, Our Time Is Now, in February. They specialise “in the furtherance of musically-inspired individuals and bands.” Helping them “get the very best out of their music career,” the label offers recording contracts and management contracts to give their groups access to music industry professionals all over the country.
Event organiser Fred Armstrong says the series was started “to both raise awareness of local music, and put on a handful of fantastic shows for the local bands who participated. We pride ourselves on the work we do with the local music industry.” The winning band gets a recording session for a digital single and a music video to accompany the song.
The three bands in the final competition are Miss Fortune, Tsunami Jets and Saigon Kiss. Miss Fortune is a four piece pop/punk/rock band made of local music college students. The all-female group plays covers and original compositions, and pulls influence from well-known acts like Joan Jett, Paramore and The Ramones.
Hard rockers Tsunami Jets formed in 2012. They favor “hard hitting, fast paced riffs, wailing solos and anthemic choruses” for a sound “as subtle as it is in your face.” Saigon Kiss vows to “tear your soul apart” with “blistering” live shows that fuse a “volatile lyrical content with ear bleeding guitar solos, killer riffz and stomach churning bass lines” to “create a blistering soundscape of aural noise.”
Armstrong says that “due to the buildup of the night” the end of every battle gig is the most memorable for him, since that’s when he announces the night’s winner. He adds that they mostly used social media and venue posters to promote the shows, and that they “also get significant help from local bands, artists and fans who share the events around.”
Armstrong feels that some simple guidance can help anyone stage a successful show. “Starting small is good advice. Host a gig or two with free entry just to get a feel of what the responsibility feels like on the night, then maybe move up from there to paid entry gigs.”
What tips do you have for planning concerts that stand out?