Event of the Week: North East Ice Hockey

April 14, 2014

Uni Teams Play for Charities

Ice hockey might have a small following in Britain, especially when compared to a sport such as football or rugby, but that following is devoted to the game and doing good wherever they can. On 15th March the Northumbria Kings met the Newcastle Wildcats on the ice for a charity event where each uni team donated proceeds from their ticket sales to a non-profit of their choice.


The event, hosted jointly between the two teams at Whitley Bay Ice Rink, was held to help raise the profile of both teams and support two charities. The Kings played for the Northumbria Sports Foundation, while the Wildcats represented The Rainbow Trust. Nick Ivill, President of the Kings, notes that a total of over £1000 was raised on the day, with around 300 people attending the game. His team won 10 – 4 and lifted the trophy in triumph.

The Northumbria Sports Foundation is based out of the Kings home of Northumbria University Newcastle. The foundation strives to make “a positive and sustainable impact on the sporting potential of Northumbria University students and the wider community” by raising money and funding “sporting activities and iniatives.” They provide scholarships, give grants to community organisations to participate in sporting activities at Northumbria or start their own, fund local sports clubs and take part in the Zambia IDEALS project, where they “co-ordinate a programme of physical activities which help to raise awareness of HIV and AIDS.”

The Rainbow Trust provides family support workers to terminally ill children and their families. Founded in 1986, the group has helped around 15,000 families through “flexible support that is tailor-made to offer the support that will be of the most help to the family.” Support workers can spend time with sick children in the hospital or at home, engage lonely siblings in discussions or fun activities, drop off and pick kids up from school and even help with household tasks such as grocery shopping, cooking and cleaning.

Ivill says the teams mainly used social networking and word of mouth around the uni campuses to sell tickets for the game.  He adds that teamwork and preparation helped the event go off smoothly. “Planning the event took a lot of hard work and collaboration between the management of the two teams and the facility,” Ivill notes. “My best advice would always be to plan ahead and early, and try to plan for the unexpected.”

How do you use social networking to drum up support for your events?

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