Event of the Week: MUFC @ The Races

November 17, 2013

Football Club Raises Funds with Race Night

When you have a football club that hosts dozens of different teams for players of varying ages, genders and abilities, fundraising is paramount. Maidstone United Football Club held their MUFC @ The Races event on 4th October to bolster club finances with attendees getting the opportunity to watch and bet on eight different horse races.

Club Commercial Manager, Nadine Miller, says the event is “always a really good laugh,” and also helps to get word out about the club’s venue, Gallagher Stadium. The facility was completed in 2012, and holds several function rooms that can be rented out for parties, conferences, meetings, receptions, weddings and more. The Spitfire Lounge, the main function room where the race night was held, can accommodate hundreds of participants, as it once hosted a job fair where attendance topped 1,400 people.

Simon Daniel, stadium Events and Hospitality Manager, believes that holding events in the stadium has a cachet that can’t be beat. “The thing that’s mentioned time and time again is that we have a great venue in a great location,” Daniel says. “For businesses especially, there’s a certain benefit to holding their event or meeting within a football stadium. It’s an impressive place that impresses many.”

The Kent based MUFC was founded in 1897 and played in amateur leagues until joining a semi-professional league for the 1971/1972 season. By 1992, financial difficulties meant the club had to be liquidated, but they quickly reformed with their youth squad as the basis for the new team. Between 1993 and 2013 MUFC won a number of division titles in the Kent County, Kent and Isthmian leagues. The club gained entry to the Ryman Isthmian League Premier Division this year.

Because of the club’s popularity, advertising efforts for the function reached a lot of people. They advertised the event on their website, which Miller states gets millions of hits, as well as in the stadium, on match day programmes, and on the club’s television and radio stations.

“The sight of everyone getting caught up in the race night atmosphere was brilliant,” Miller says of the memorable evening. She credits the club’s Head of Disability, Lorraine Humm, with the race night going off without a hitch.

“Our theme events are put together by Lorraine, who is incredibly organised and very talented. She can bring any room to life and puts many hours into creating the props and all the necessary bits and bobs for the evening, be it a Halloween party or race night.”

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