All Day Club Promotion Embraces Carnival Atmosphere
If it’s been a while since you’ve been clubbing, know that Lost Dawn has changed the game. The Brixton club held their Carnival mini-festival on 6th July at the Brixton Clubhouse to an amped crowd of over 500 party goers.
The multi-faceted, all day club experience started at 2 p.m. on the rooftop terrace and went until 4 a.m. the next morning. Live music and top underground DJs performed for the throngs in three areas: the rooftop, the club’s main dance floor and their Gold Room. Over a dozen acts rocked the clubhouse among stilt walkers, interactive art and magic demonstrations, while guests could partake of BBQ feasts and lounge in a hot tub.
Terrace headliner Kites has made quite a name for themselves for a group that’s only been around since 2010. Q Magazine called them the “pioneers of electro-fop-pop”, and they’ve been lauded by the likes of i:D Magazine, Artrocker, The Evening Standard and The Sunday Mirror.
The London based four piece band has played live support spots for many of music’s best and most original acts, including Jarvis Cocker, Gary Numan, Erasure and Bloc Party. Kites’ flamboyant front man, Matthew Phillips, has described their sound as “melodramatic provocation for discontented dreamers.”
Event headliner and main dance floor attraction John ’00’ Fleming has been called “a national treasure of trance music” by BBC Radio 1 and “one of the pioneers of the electronic dance music scene” by The Daily Telegraph. The trance music producer and DJ has a career that spans over 20 years and has garnered him over 10 million album sales and 30 produced mix compilations.
Fleming has had ten mix compilations and five singles in the UK Top 40 charts, and headlines massive events worldwide. He’s worked his magic at Ministry of Sound, Holland’s Dance Valley, Serbia’s Exit Festival, Brazil’s Exxxperience, Australia’s Future Music Festival, Belgium’s Tomorrowland, and the Electric Daisy Carnival in the US.
Craig Gunn, Lost Dawn’s co-creator and one of the club’s resident DJ’s, says they just wanted “to put on a diverse party for a large crowd.” They promoted the show through Facebook, flyers, ticket sellers and with online listings and articles. To make sure participants could fully feel the carnival vibe, they encouraged them to “think decorative headwear, feathers, UV, carnival crazy and masks for our party.” Organisers even had fashion accessories on hand to make it easier for them.
Gunn loved “the intense heat on the hottest day of the year, the stilt walkers and the generally up-for-it crowd and great performances. It was all good!”
Having organised several events over the past 10 years, he says planning was “pretty routine”, but advises those looking to do something similar to “start small and build a crowd. [Also], make sure you have watertight arrangements with the venue owners, so there are no nasty surprises.”
Lost Dawn’s next event is their Fourth Anniversary celebration.