Event of the Week: Infusion Emporium II

February 21, 2013

Alexis Southall Hosts Tribal Fusion Bellydance Theatre Show

After studying various forms of dance over the last 20 years, Alexis Southall’s passion landed on one of the most unique types of dance in the world. In 2006, she discovered tribal fusion bellydance. Since then, she has dedicated herself to mastering this incredible form of dance, and has traveled far and wide to study under some of the most notable teachers in the world.

To promote tribal fusion bellydance as an art form, and to foster more knowledge in the community about this incredible type of dance, Alexis actively sponsors bellydance events.

Since the occurrence of her first wildly popular event, “Bellydance Vaudeville,” Alexis has gone on to create and produce an annual event that hosts some of the most famous names in tribal fusion.

On 27 October 2012, the Infusion Emporium II was brought to the Newhampton Arts Center. Not just any old theatre show, the tribal fusion show coincided with a series of workshops run by international teachers who also performed in the Emporium along with other dancers.

Celebrating the Bellydance Community

When asked what this fascinating bellydance theatre show was all about, Dan Fullard, Alexis Southall’s husband and partner, said, “The goal was to promote tribal fusion bellydance as an art form and to share with the public new to this dance form its artistic capabilities, as well as bringing together a wider community of dancers from across the world who are willing to share their art.”

Because there was no outside funding involved, meaning no one sponsored the event on behalf of Alexis, it was up to her and Dan to make sure the show was promoted well enough to make up for the cost of the event.

Dan said he and Alexis used a variety of marketing strategies to sell tickets to their event, “from flyers and posters, to internet advertising and social networking. However, the draw of the teachers and headline acts’ names were large enough to make this a much easier job that our previous events.”

The Art of Event Planning

The point of Alexis’s theatre event was to promote tribal fusion bellydancing within an artistic setting. That might be easy for someone promoting a well-known form of dance, but tribal fusion bellydancing is still an emerging art form.

Dan has some advice for other event-planners promoting unique but lesser-known art forms.

He relayed how much he enjoys planning events, but reminded us, “of course there are always stressful moments upon your own capabilities, and many people need to be managed. I would just say to put contracts in place and be prepared from the moment you start organising. For example, keep accounts of your spending and who is involved in what.”

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