College Talent Show Aids Young Victims of War
The students of Imperial College London did their part to help children dealing with life in war-torn countries the world over when they held their Imperial’s Got Talent competition on 23rd January at the college’s Metric nightclub, to benefit Save the Children. After two rounds of auditions in November and December, 10 acts were chosen to vie for first place and runner up positions.
Save the Children was started by Eglantyne Jebb and her sister Dorothy Buxton in 1919 upon seeing that Britain’s blockade of cities like Berlin and Vienna was leaving children there starving and diseased. Their early Fight the Famine campaign was able to give funding to children’s groups in seven countries, including Austria, Belgium, the Balkans, and Turkey.
The organisation was soon called on to help with many different emergencies. Under Jebb, the charity “quickly became known as a highly effective relief agency, able to provide food, clothing and money quickly and inexpensively.” She also believed “we should claim certain rights for the children and labour for their universal recognition,” and her ideas on children’s rights inspired the current UN Convention on the Rights of the Child.
Save the Children currently works in 120 countries, and in 2012 alone their aid reached 10 million children. The cause has set up or aided nurseries, play centres, health and welfare centres and nutrition programs. Imperial College’s Save the Children Students’ Society “coordinates talks to increase awareness of the cause” and holds fundraisers.
Imperial’s Got Talent is their biggest annual event and they were able to raise £1000 with this year’s show. It also featured a lottery with prizes from high street shops like Marks & Spencer’s and an after party with DJ’s and performances by the Medic Jazz Band and Zar. Organiser Anisa Nomaan says that Zar kicking off the after party, along with a surprise Michael Jackson tribute dance in the middle of the competition were true highlights of the evening.
They publicised with posters, a promotional video, word of mouth, social networks, projecting Imperial’s Got Talent on the Queen’s Tower at Imperial, and selling tickets on campus in high traffic areas. According to Nomaan “planning the event was hard, but my advice would be to start early. Book rooms and decorations in advance, create the poster at least three weeks before the show and start to publicise well before.”
How do you create promotional videos for your events?